Our Story
Born from a mum's love and a little boy's courage.
When I first launched Mindset and Me, my son Isaac was just 10 years old. We were in the middle of a very difficult journey with his mental health. Like so many families, we found ourselves stuck in a system where support was almost impossible to access — waiting lists were over 5 years long, and as a mum, I just couldn't sit back and do nothing.
So, I stepped in. Drawing on my own personal healing journey, I introduced Isaac to mindfulness, affirmations, journaling, and the power of positive praise. Slowly but surely, things began to change.
"Doing affirmations makes me be positive, do good things and I feel happier." — Isaac
The Mission
Mindset is everything.
Mindset and Me creates affirmation and mindset products for children who need a confidence boost — to be inspired, taught the importance of self-love, love of others, and responsibility.
When I began sharing our journey online, I never expected the response. Messages flooded in from parents who were in the exact same position — desperate for support, desperate for hope. That's when Mindset and Me truly began.
After a 4-year break, I'm so proud to say: Mindset and Me is officially relaunched. What started as our personal lifeline is now a mission to help children everywhere build confidence, resilience, self-love, and a growth mindset. 💜
Mindset and Me — empowering children with the tools to build confidence, resilience, and a positive mindset.
What we believe
Every child deserves to believe in themselves
Affirmations Work
Simple daily affirmations can shift how a child sees themselves and the world. Consistency builds self-belief, one word at a time.
Growth Over Perfection
We want our children to be confident, resilient, and to develop the ambition to achieve anything they want in life — not to be perfect.
You're Not Alone
Whether your child has additional needs or simply needs a confidence boost, you're not alone on this journey. Community matters.
Mindset is Everything
It can help children develop and learn NOT to give up. A positive mindset is one of the greatest gifts you can give a child.
Self-Love Matters
Teaching children to love themselves — including their quirks, their needs, their differences — is the foundation of everything.
Small Steps, Big Change
From breathing exercises to bedtime affirmations, it's the small daily practices that create lasting, meaningful shifts.
Shop the collection
Resources for Confident Kids
Affirmation cards, journals, and books designed to help children build a positive, resilient mindset.
A Day At a Time Positive Affirmation Journal – Children’s Journal
24 Week Undated A4 Social Media Planner to help you plan and track your social media
Affirmation Cards for Kids
Boost your child's confidence and positivity with our set of Affirmation Cards, featuring 10 beautifully designed A6 flash cards made from high-quality paper. Ideal for children of all ages, these cards are the perfect tool for fostering a positive mindset.
Isaac The Master Of Confidence
Join Isaac, a young boy who has always struggled with confidence, on an empowering journey to overcome his anxieties with the help of his magical friend, Draggo the toy dragon. This inspiring tale is perfect for any child navigating their feelings of difference and emotional ups and downs.
Isaac The Master Of Emotions
Join Isaac on his journey as he learns to navigate his feelings with the help of Draggo, his special toy dragon. This heartfelt book offers children who sometimes feel different or anxious simple mindfulness techniques to help master their emotions.
Positivity is My Superpower
Empower your child aged 6 to 13 with 'Positivity is My Superpower,' an engaging activity book featuring 36 worksheets designed to foster a Growth Mindset, boost confidence, and navigate feelings and emotions, all while introducing mindfulness and journaling concepts.
Teenage and Older Affirmation Cards
Empower yourself with our Teenage and Older Affirmation Cards, featuring 10 high-quality A6 flash cards designed to inspire positive thinking and personal growth. Ideal for teenagers and adults, these cards are perfect for daily motivation and self-reflection.